Our Story
Lucci Swimwear was born along the coast of Southern California — between San Clemente, Dana Point, and Laguna Beach — where surf culture runs deep and sport-driven swim dominates the shoreline.
But Lucci was created for something different..
Inspired by the effortless glamour of the Amalfi Coast and the timeless elegance of the South of France, Lucci brings refined resort style to beach towns known for practicality. Designed for women who want to be seen — sculpted silhouettes, intentional details, and a presence that turns heads from the sand to sunset dinners.
Lucci is for the woman who doesn’t just visit the coast — she arrives.
We believe swimwear should feel elevated, expressive, and unforgettable. Not just something you wear in the water, but something you embody.
From European summers to SoCal shores, Lucci Swimwear is where statement fashion meets coastal living.
Seen in LUCCI
Seen in LUCCI
Crafted in Bali, Finished in the USA
At Lucci, every Siganture piece is designed to feel like an escape. We chose Bali as our manufacturing partner because of its beautiful craftsmanship, deep connection to coastal living, and the care that goes into every detail. From fit to finishing touches completed in the USA, each piece is thoughtfully created to capture the effortless luxury behind the Lucci lifestyle.
